Ideas & News

The Setai, South Beach Hotel Brand Makeover

How do you refresh one of Miami’s most luxurious hotels? At the heart of every branding exercise is the very real need to stay true to the brand’s core and showcase what makes it unique and memorable. So was the vision for The Setai Hotel in Miami Beach.

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Announcement: Internet Explorer 8 or Older Browser Versions No Longer Supported

With our customers in mind, we have decided that as of November 15, 2013, Daisho will no longer support Internet Explorer 8 or lower versions of the browser. We've created a detailed 10-point outline listed below, explaining the reasons behind our decision. We trust that as you read through each point you’ll understand our ...

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Change In 2013: Branding Pillars in a Changing Business Environment

Every business, both big and small; every profession, from legal careers to plumbing services is being challenged by the rapid changes they are facing. Take the Communications industry as an example. Graphic designers became web developers, HTML coders became marketers, writers became bloggers, bloggers became media channels and printers became communication companies. Everyone and everything....

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Intern Files: What I Didn’t Learn in the Classroom

It is just over a month since I started working as a marketing and branding intern at Daisho. My time here is flying by and it feels like yesterday I was walking in the door for my first day. To be honest, I remember feeling nervous because I wasn’t exactly sure what I would encounter....

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Resources

GROWING YOUR BUSINESS DURING THE NEXT FIVE YEARS

In 2010, The Economist published a whitepaper titled "Embracing The Challenge of Change", but what does that mean exactly? Our e-book dives into how to anticipate challenges, identify opportunities and create a blueprint for growth within an environment of rapid change.

> DOWNLOAD E-BOOK

5 STEPS TO A KILLER SOCIAL MEDIA STRATEGY

This is an easy-to-follow five step guide that shows you how to become strategic and organized with your social media.

> DOWNLOAD E-BOOK

STEPS TO WRITING A SIMPLE MARKETING PLAN

Learn how to create a strategic marketing plan for your business. Inside you'll also find a marketing template to help you manage your day-to-day strategy.

> DOWNLOAD E-BOOK

CMS PLATFORM

Learn how to get the most out of your website.

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