Are you an order taker or order maker?

Amanda Carballo — Tue, 17 Jan 2012 20:44:35 +0000

Getting business has never been easy. And it definitely isn’t going to get any easier in the years to come, especially in a world where we need to do more, better, quicker, with less. With the recent Big Recession and the proclaimed double dip about to come, it is easy to become discouraged and proclaim that there is nothing we can do. And that is exactly what “order takers” do. They wait for the phone to ring, for people to walk into their business. They go to networking events, hand out a bunch of business cards, and expect people to contact them. They’re reactive, hoping that people line up outside their doors since they have such wonderful products or services.

Unfortunately, that strategy doesn’t work. Today, business owners need “order makers”, not order takers, in order to achieve company goals. Who are the order makers?

They are the ones who have the attitude to go after business and not wait for it to come to them. They understand the need to get out there (i.e. prospect, network, follow-up with clients), and more importantly, have the desire to do it. They’re proactive. Hope is not a strategy for them, action is. They understand, however, that drive alone will not lead to long-term success.

They also understand the need for a proven process that works for them in order to get more business. This process usually consists of having some ability in the following areas: building rapport with prospects, asking the right questions, providing the right solutions, overcoming objections, appealing to motives, and gaining commitment. They don’t wing it. They follow the process one step at a time.

Sounds simple, no? So, are you a order maker?

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Robert Kelly

Miami’s most exclusive business association has revealed their new corporate identity.

Andrea Adkins — Tue, 17 Jan 2012 15:24:23 +0000

Executives’ Association of Greater Miami has led the business community, for over 70 years, by providing members with exceptional relationships, exclusive rewards and excellent opportunities. They have superseded many similar networking groups by promoting each other’s commercial interests, sharing referrals and providing access to trade resources. The group’s collective wisdom helps business owners increase their skills and take their company to the next level.

Established in 1939, Miami Execs has built a solid network between established business owners and top-level executives, helping them exponentially grow their businesses. In January 2011, they summoned the expertise of Daisho Creative Strategies in efforts to refresh their corporate identity. They recognized the need for innovation, their current image wasn’t reflecting the caliber of its members as they had originally intended. After months of design, planning and collaboration, Miami Execs has focused their message of exclusivity and sharpened their presentation. With the launch of their new corporate identity and interactive website, they have strategically prepared themselves to forge the new generation of leaders in South Florida.

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Andrea Adkins