Are you an order taker or order maker?

Posted by Amanda Carballo on Jan 17, 2012 in Featured, Marketing | 1 comment

Getting business has never been easy.   And it definitely isn’t going to get any easier in the years to come, especially in a world where we need to do more, better, quicker, with less.  With the recent Big Recession and the proclaimed double dip about to come, it is easy to become discouraged and proclaim that there is nothing we can do.  And that is exactly what “order takers” do.  They wait for the phone to ring, for people to walk into their business.   They go to networking events, hand out a bunch of business cards, and expect people to contact them.  They’re reactive, hoping that people line up outside their doors since they have such wonderful products or services.