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IDEAS, INSPIRATIONS AND A FEW OTHER THINGS

5 reasons businesses need an online strategy

 

“So you are a member of a networking group, chamber of commerce or the local business association… You’re listed on their websites and you have your own website, which means you have all the online visibility you need, right? Wrong! Having an online presence isn’t enough. You need an online strategy to go with it.”

 

Here are 5 reasons why every business needs an online strategy

1) Online engagement equals new opportunities
People are buying services or finding new vendors online every day. And the trend keeps growing. “But I don’t receive leads through my website,” you say. Well, why would you if you aren’t working on it? Truth is, if you are not receiving leads through your site, it’s not because customers aren’t looking. More likely, it’s because your competitors are doing a better job than you at getting found. Your online presence is just an extension of everything else you do to generate leads but it requires effort, just like networking.

2) Keeping pace prevents lagging behind
Technology is unforgiving, it advances continuously, and if you aren’t building some strategy to keep up, you will quickly lag behind. Not convinced? Consider that Uber, possibly the fastest growing transportation company in the world, was not created by a transportation company. Or how about the fact that Amazon is now bigger than Walmart, while Sears, Macy’s and Kmart are closing 150 stores combined. Want more proof? Take a look at this article: Man vs. Machine: Or Lawyers vs. Legal technology. Artificial Intelligence (AI) is even automating the way attorneys assess the strengths of a case— forecasts project a reduced demand for legal services by 25.8 percent. If you want to stay competitive, keep up with the technological curve.

3) The right website builds trust
Every time you hand out a business card you are inviting someone to search you online. In fact, every time a contact refers you to a possible lead, you can guarantee someone is scoping you out online too. Like a firm handshake, your online presence encourages trust, or discourages future business. Look at your website as an extension of who you are outside of the virtual world. Your website is the only online presence you control one hundred percent. Take advantage of it.

4) Online and traditional platforms support each other
The ideal scenario is to take the successes of your networking groups and extend them online. If you are friendly, use social channels to build new relationships. If you are analytical, share your knowledge in a blog. If you’re known to be charming and persuasive, add video to your website. Think about what works offline and learn how to use those skills online.

5) Competition comes from anywhere in the world
Technology has made competition a universal phenomenon—no longer governed by local or regional forces, companies are vying for business from opposite sides of the world. We just have to look at Uber, Travelocity and Amazon to understand that the old pillars of business are no longer in place, changing the way we do our day-to-day work and challenging our ideas of what works. Can you imagine if one of those taxi companies had thought of the idea of running their business without drivers on their payroll? What a way to disrupt business as usual!

Daisho is an award-winning Miami branding and web development firm owned and operated by Frank Irias. Over the years Frank has worked for national and international accounts and brings this big-brand knowledge to small businesses on the move. Contact Frank if you would like a free consultation.

“Frank and the group at DAISHO are extremely professional and creative. Their work in developing our new brand and our social media initiatives have brought significant attention to our firm. We look forward in continuing to advance the firm with DAISHO's assistance.”

 

— Julie Salas —
March of Dimes

“Frank is a one stop shop when it comes to design, printing and web presence. He immediately engages you grasping the project quickly and he always goes the extra mile. He has a knack to inspire and make you and your Company shine! I have personally used Frank's talents on numerous projects and I will be back...over and over.”

— Vlademir Golik —
Keller Williams

“I collaborated with Frank closely when I worked at Med-Tek. Frank and his talented team at DAISHO did a great job delivering striking and high quality designs including logo, product packaging, corporate identify guide, marketing collateral, web design and development… the list goes on. Frank works really hard to ensure the delivery of all projects on time with uncompromising results. Frank is a person with candor. With Frank, we can surface, debate rapidly and acted upon ideas. He is also a humble person with a big heart; he helps and hosts small business networking events and volunteers with charity organizations. I am privileged to have known and worked with Frank.”

— Aileen Fan —
PR Professional

“I had the good fortune to have been able to work Frank on two different projects. Not only is he one of the truly creative people in this market, his is also strategic, smart and a pleasure to work with. He manages to find the right path to a solution for any creative challenge. Whether it is a major branding project or a simple brochure, Frank will not only get the job done, but get it done with superb results.”

— Alana Perez —
Florida Grand Opera

“Working with DAISHO makes my job easier. From inception to completion, I can always be confident that my project is on track, in terms of goals, deadline and budget. Their team of professionals also provides an invaluable marketing perspective, even to seemingly minor projects, that helps keep our branding and communication initiatives focused. I'm always impressed with their attention to detail, and their level of customer service. DAISHO is an excellent partner in helping me achieve my business goals.”

— Ana Poveda —
Communication Director
Westminster Christian School

“Frank Irias has been such a great addition to our March of Dimes - Signature Chefs committee, providing meaningful suggestions to constantly improve & promote our event to make it a smashing success. He's always lent us a helping hand with wonderful designs for the event, and even created & designed our new Loyalty Card. Frank also helps us with designing eye-popping ads & invitations for our organization. I am truly lucky to have had the chance to work with him, and we are very fortunate to have him stay on-board!”

— Angelica F. Ramcharran —
March of Dimes

“Frank is an incredibly creative designer who thinks outside of the box. He completely re-branded all of our materials and exceed our expectations. The final product is beautiful and clearly meets (and exceeds) all of our needs. He is a pleasure to work with and we continue to use his services for other projects. I highly recommend him, you will not be disappointed.”

— Cathie D’Arcy —
St. Stephen’s Day School

“Frank is an incredibly creative designer who thinks outside of the box. He completely re-branded all of our materials and exceed our expectations. The final product is beautiful and clearly meets (and exceeds) all of our needs. He is a pleasure to work with and we continue to use his services for other projects. I highly recommend him, you will not be disappointed.”

— Cathie D’Arcy —
St. Stephen’s Day School

“Frank is extremely creative and especially talented at branding an organization and presenting amazing ideas. He has the ability to provide an up to date look to a company (logo, web, collateral pieces) while still maintaining the company history and core values. His creative talent and his interest in understanding the company he is working for intimately is reflected in his outstanding work. I had the pleasure of working with Frank while I was the marketing director for a local credit union and I would hire him again without hesitation.”

— Christine Redmond —
Marketing Director
South Florida Federal Credit Union

"I just wanted to drop you a note of thanks for the great work you did on our K'Alma Website.  Your insight, expertise, patience and constant willingness to engage with us, despite the hour, made the entire process enjoyable, enlightening and a great experience from start to finish.  We are so pleased with the outcome of our work together that you will be our go to company for everything we do moving forward and will gladly give you glowing referrals if they are ever needed.  Looking forward to our next project together."

— Craig Carter —
K'ALMA
Spa Concepts & Management

“Frank has consistently turned out excellent results for us across a broad range of our business lines. His firm has always delivered exemplary results for us. They have completed corporate identity packages, web design, graphic design, advertising layouts, brochures, trade show booth designs, and much more for all of our businesses, for more than five years. The entire team at DAISHO is excellent, they manage our needs of the usual quick turnaround times, at a reasonable cost, on all projects. When people ask me where we have our design work done, we refer them to DAISHO. And while you are reading this "glowing recommendation", I can assure you, Frank is not a relative, and he did not pay me to write this!”

— David Schwedel —
Executive Director
Coalview, Gables Energy, DAS Family Holdings,

 

“Frank is perfect balance between creative concept. market branding and flawless execution. Professional to work with and stays on track.”

— George Contorakes —
Commercial Photographer

“This team is made up of an amazing group of professionals that are passionate about what they do, always thinking outside of the box, extremely talented and creative, and most of all they deliver in excellence.”

— Isabel Gallego —
Founder
Urawk Energy Inc.

“I consider Frank the best marketing person I have met, and also a friend. From humble beginning to hard earned success, Frank stood by me personally and professionally. He helped us grow, and always offered honest advice.”

— Justin Beckham —
DeFabio Beckham Solis

“Frank is extremely creative! He is determined to provide the best service possible to his clients making him accommodating and professional. His enthusiasm is important and is what makes each job unique!”

— Karen Egozi —
Epilepsy Foundation

“Frank developed several integrated merchandising and print campaigns for our brand and helped evolve the look and feel our external communications that resulted in increased sales!”

— Kim Miller —
Pollo Tropical

“I worked with DAISHO Creative (led by Frank Irias and John Keepax) for over 10 years while I was with Royal Caribbean. They were more than dependable! There was nothing they would not do for Royal Caribbean as a partner. They took time to understand the brand and were able to deliver extremely well on a very wide variety of marketing projects. I would definitely recommend them to others in need of marketing support.”

— Michelle Yanda —
Marketing Manager
Royal Caribbean

“Frank has an incredible ability to find the hidden message within your company that your current and potential customers need to see. He is an extremely creative, detail and results oriented person that will set your company miles ahead of your competition. I highly recommend Frank and DAISHO Creative Strategies as your final stop for your marketing strategy needs.”

— Miguel A. Lopez —

“I’ve had the pleasure of personally working with Frank for about two years now through the annual (Miami) March of Dimes Signature Chefs & Wine Extravaganza event. Before meeting him, he was already involved with this event for several years. Frank is a dedicated committee member and one of the most disciplined and professional people I’ve ever known. He goes above and beyond to help us and really cares about the March of Dimes mission -- which is to improve the health of all babies, by preventing birth defects, premature birth and infant mortality. I know without a doubt that I can count of Frank to help me in designing marketing materials for our event – he not only delivers on time, but he delivers top quality work as well.”

— Nanette Molina —
Marketing Manager
March of Dimes

“Frank and the group at DAISHO are extremely professional and creative. Their work in developing our new brand and our social media initiatives have brought significant attention to our firm. We look forward in continuing to advance the firm with DAISHO's assistance.”

— Ray Zomerfeld —
Vizcaino Zomerfeld