What is a school branding strategy? A branding strategy simply means you’ve defined the following: your ideal target, the needs you intend to fulfill for them, and the steps you’ll be taking to build your brand. If you’re a school, this means you’re focusing on the...
I’m pretty sure I read printing is as dead as radio. Hmmm. Yes, I’ll admit Spotify and Pandora are popular, but the last time I checked, my new car has a radio. And radio stations and DJs are still around. And money spent on radio advertising is still paying off! Will...
Strong branding is what will attract loyal customers and build a positive reputation. But the larger the organization, the trickier it becomes. Here are some things to remember: Branding is not the same as a brand. Your brand is the set of visuals that helps customers...
Loyal customers are what you want as a business. They are the ones who leave you those five-star reviews, refer you to their friends, and can’t say enough good things about you and your company. So, how do you earn customer loyalty? Consider their needs: They want...
Your Ideal Buyer Persona Explained Your Ideal Buyer Persona is a semi-fictional profile of your optimal client – the client you love and who loves you back. And it’s only semi-fictional because you already likely have several clients who match this description! You...
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