How can I differentiate my business

How can I differentiate my business

How can I differentiate my business? Ask a lot of HOW questions. A lot is written about WHY you do what you do, WHO is your target audience and WHAT you offer… And these are all important, but the HOW questions are too often placed in the back seat. Maybe not so much...
How to market your business when you are an introvert

How to market your business when you are an introvert

If you are a business owner and you are an introvert, marketing today feels like a re-run of high school years: who’s most popular, who’s not, who’s in, who’s out. OK, so maybe it’s not that bad, but certainly, you’ve noticed that those who feel comfortable in the...
Does my business need a rebrand?

Does my business need a rebrand?

Have you ever taken a personality test? Any of them — the DISC, Clifton Strength Finder, 16 Personalities, Wealth Dynamics, or Fascinate. I’ll admit that I’ve taken several of them in my life. Each has brought a bit more insight into what makes me tick, but more...
5 reasons businesses need an online strategy

5 reasons businesses need an online strategy

“So you are a member of a networking group, chamber of commerce or the local business association… You’re listed on their websites and you have your own website, which means you have all the online visibility you need, right? Wrong! Having an online presence isn’t...