Branding and web design for food wholesaler

MIC Food was already a leader in the tropical food industry, they just didn’t communicate like one. The comprehensive makeover kept only the original logos, everything else was made new.

Web, print, packaging, writing and art direction

we did it all. Product sheets, email templates, print ads, booth display, photography art direction, info-graphics, blogging and digital marketing support were among the many services we provided for the MIC Food revamp.

Photography Art Direction

A big part of the brand makeover hinged on photography. Our team set the style and continued to art direct all additional shoots to maintain the established image. Scope included pre-planning, dish staging, retouching and at times menu creation.